C R E A T I V E
PORTFOLIO
A collection of some past projects.
Photography
A collection of marketing and promo photography.
EXPERTISE
DESIGN
CREATIVE DIRECTION
PHOTOGRAPHY
MARKETING
HOW I GOT WHERE I AM...
I started my career in design and creative media as a young high-schooler doing WYSIWYG drag and drop websites for local racing/sprint car teams using Homestead.com online software. I knew I really enjoyed and loved design and web, so I decided to take a two year program at a local technical high school, EHOVE Career Center. Shortly before I graduated from EHOVE and High School, the owner at Kelly Graphics in Milan, OH saw my work from a Senior Capstone project and asked if I would like to intern at her studio. Kelly Graphics was a specialty print shop in Milan, OH. I worked there for the summer to gain knowledge and experience. In fall 2004, I interviewed for a layout/design position at Douthit Communications in Sandusky, OH. There I designed ads and laid out content & photos for the real estate magazine, Homes Illustrated, second shift. Two years into that job, I started working morning/days at EHOVE Career Center in Milan, OH in the digital media department. In 2008, I graduated with my two degrees and moved to Cleveland and have worked in the Multi-Family & Commercial Real Estate & Business Management Industry(ies) since. I have extensive experience and knowledge in design, marketing, art, creative and social media aspects of the business(es).
Current Role: Senior Digital Marketing Specialist
Q-Lab Corporation
Dates Employed: July 2018 - Present
Location: Cleveland, OH
Q-Lab Corporation is a global provider of material durability testing products since 1956. They design and manufacture standard test substrates as well as weathering, light stability, and corrosion testers. In addition, contract test services which include accelerated laboratory testing are available at Q-Lab Florida, Q-Lab Arizona, and Q-Lab Deutschland.
Q-Lab Corporation weathering products and services are used by material scientists and technicians in numerous industries including: additives and colorants, adhesive and sealants, automotive, building materials (such as roofing and siding), fabrics/textiles, food and beverages, graphic arts/inks, paints and coatings, pharmaceuticals and cosmetics, plastics and packaging, and renewable energy (such as solar).
♦ Marketing Automation, Email Campaigns, Destination Landing Pages
Create/manage campaigns/landing pages for events & end-user product use cases (software downloads, warranty registrations, etc.). Analyzing collected data for decision making processes.
♦ Webinars
Broadcast monthly weathering & corrosion topics. Recorded presentations are uploaded to YouTube. Discovering & discussing trends & creative ways to broadcast our content.
♦ Graphic Design & Media Creation
Creating graphical print/web content design, but compelling video & media content. We all play our own roles in graphic & media production & planning.
♦ Marketing & Social Events
Ensuring Q-Lab Corporation is well represented during community outreach & marketing events.
♦ Digital/Print Listings
Discovering/managing digital/print ad opportunities. Ensuring our brand guidelines are met & message remains consistent. Measuring ROI to measure effectiveness of advertising.
♦ Website & Content Updates
Identifying stale content, requesting new content & making changes & updates as necessary.
♦ Translations
Ensuring that marketing content is being translated into local languages for all content & all processes & procedures are being followed.
♦ Social Media
Curated content specific to our products, customers & company.
♦ Email Signatures
Create/manage marketing content on signatures to make sure they meet all brand standards.
♦ SEO/SEM Digital Marketing
Constant management of paid ads, sponsored content, keywords & their direct relationship of traffic to landing pages &/or associated content. Excluding “negative” keywords from unnecessary spending. Researching, testing, adding relevant keywords to drive further traffic. Creating various ad content to test what drives better traffic.
♦ Internal, “Q-TV” Media Updates
Create graphical content “slides” for internal visual media slide show that appears in all our offices, globally.
For my full resume, education & more please visit my LinkedIn profile.
CONTACT ME
CLEVELAND, OHIO
Wonderland &
THE WORLD
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