C R E A T I V E
HOW I GOT WHERE I AM...
I started my career in design and creative media as a young high-schooler doing WYSIWYG drag and drop websites for local racing/sprint car teams using Homestead.com online software. I knew I really enjoyed and loved design and web, so I decided to take a two year program at a local technical high school, EHOVE Career Center. Shortly before I graduated from EHOVE and High School, the owner at Kelly Graphics in Milan, OH saw my work from a Senior Capstone project and asked if I would like to intern at her studio. Kelly Graphics was a specialty print shop in Milan, OH. I worked there for the summer to gain knowledge and experience. In fall 2004, I interviewed for a layout/design position at Douthit Communications in Sandusky, OH. There I designed ads and laid out content & photos for the real estate magazine, Homes Illustrated, second shift. Two years into that job, I started working morning/days at EHOVE Career Center in Milan, OH in the digital media department. In 2008, I graduated with my two degrees and moved to Cleveland and worked in the Multi-Family & Commercial Real Estate & Business Management Industry(ies) until 2018.
In July 2018, after 10 years, I left the Multi-Family industry behind and began my current position at Q-Lab Corporation. Q-Lab Corporation is a world-wide B2B manufacturing company that specializes in manufacturing of weathering and corrosion testing chambers & testing panels. The company also offers contract weathering and corrosion testing in their labs around the world. This is especially useful to companies that don't have space for their own lab or capital to purchase testing equipment. They can contract with Q-Lab and still be able to test their products to weathering exposure to be sure they know the failure point of their product while exposed to moisture, UV light, heat and other factors.
I have extensive experience and knowledge in multi-media creation, graphic design, marketing, creative direction and social media.
Current Role: Senior Digital Marketing Specialist
Dates Employed: July 2018 - Present
Location: Cleveland, OH
Q-Lab Corporation is a global provider of material durability testing products since 1956. They design and manufacture standard test substrates as well as weathering, light stability, and corrosion testers. In addition, contract test services which include accelerated laboratory testing are available at Q-Lab Florida, Q-Lab Arizona, and Q-Lab Deutschland.
Q-Lab Corporation weathering products and services are used by material scientists and technicians in numerous industries including: additives and colorants, adhesive and sealants, automotive, building materials (such as roofing and siding), fabrics/textiles, food and beverages, graphic arts/inks, paints and coatings, pharmaceuticals and cosmetics, plastics and packaging, and renewable energy (such as solar).
♦ Marketing Automation
Admin, manager and implementer of HubSpot. Creating and managing informative, creative, omni-channel, multi-strategy marketing campaigns driving inbound interest and traffic to products, services, events, webinars and landing pages. Creating content and managing landing pages within HubSpot for Adwords and LinkedIn campaigns and other paid advertising avenues that promote positive and ethical inbound marketing. Creating and maintaining content on landing pages used for various end-user product specific use cases (software downloads, warranty registrations, repair, etc.).
♦ Graphic Design & Media Creation
Creation of various design media - creating not only graphical print content, but compelling video and digital media content to support our products, message and brand.
♦ Website & Content Updates
Updating content on company website to keep page content fresh and information always readily available for website visitors. This includes identifying stale content, proposing or requesting new content from appropriate departments.
♦ SEO/SEM Digital Marketing
Consistent management and reporting of paid ads, sponsored content, keywords and direct relationship of traffic to landing pages and/or associated content. This also includes, excluding negative keywords from unnecessary spending from marketing budget funds. Researching, testing and adding relevant keywords to drive further traffic to the designated site or page. A/B testing of ads and content.
♦ Marketing & Social Events
Represent Q-Lab Corporation during community outreach and marketing events. Working with team members and 3rd party organizations to ensure our display, ad, collateral and/or event table represents the brand and reflects all brand guidelines. Organizing with other team members to be sure we have event appropriate and swag for brand awareness.