I started my career in design and creative media as a young high-schooler doing WYSIWYG drag and drop websites for local racing/sprint car teams using Homestead.com online software. I knew I really enjoyed and loved design and web, so I decided to take a two year program at a local technical high school, EHOVE Career Center. Shortly before I graduated from EHOVE and High School, the owner at Kelly Graphics in Milan, OH saw my work from a Senior Capstone project and asked if I would like to intern at her studio. Kelly Graphics was a specialty print shop in Milan, OH. I worked there for the summer to gain knowledge and experience. In fall 2004, I interviewed for a layout/design position at Douthit Communications in Sandusky, OH. There I designed ads and laid out content & photos for the real estate magazine, Homes Illustrated, second shift. Two years into that job, I started working morning/days at EHOVE Career Center in Milan, OH in the digital media department. In 2008, I graduated with my two degrees and moved to Cleveland and worked in the Multi-Family & Commercial Real Estate & Business Management Industry(ies) until 2018.
In July 2018, after 10 years, I left the Multi-Family industry behind and began my current position at Q-Lab Corporation. Q-Lab Corporation is a world-wide B2B manufacturing company that specializes in manufacturing of weathering and corrosion testing chambers & testing panels. The company also offers contract weathering and corrosion testing in their labs around the world. This is especially useful to companies that don't have space for their own lab or capital to purchase testing equipment. They can contract with Q-Lab and still be able to test their products to weathering exposure to be sure they know the failure point of their product while exposed to moisture, UV light, heat and other factors.
I have extensive experience and knowledge in multi-media creation, graphic design, marketing, creative direction and social media.
Q-Lab Corporation is a global provider of material durability testing products since 1956. They design and manufacture standard test substrates as well as weathering, light stability, and corrosion testers. In addition, contract test services which include accelerated laboratory testing are available at Q-Lab Florida, Q-Lab Arizona, and Q-Lab Deutschland.
Q-Lab Corporation weathering products and services are used by material scientists and technicians in numerous industries including: additives and colorants, adhesive and sealants, automotive, building materials (such as roofing and siding), fabrics/textiles, food and beverages, graphic arts/inks, paints and coatings, pharmaceuticals and cosmetics, plastics and packaging, and renewable energy (such as solar).
♦ Marketing Automation, Email Campaigns, Destination Landing Pages
Create/manage campaigns/landing pages for events & end-user product use cases (software downloads, warranty registrations, etc.). Analyzing collected data for decision making processes.
Broadcast monthly weathering & corrosion topics. Recorded presentations are uploaded to YouTube. Discovering & discussing trends & creative ways to broadcast our content.
♦ Graphic Design & Media Creation
Creating graphical print/web content design, but compelling video & media content. We all play our own roles in graphic & media production & planning.
♦ Marketing & Social Events
Ensuring Q-Lab Corporation is well represented during community outreach & marketing events.
♦ Digital/Print Listings
Discovering/managing digital/print ad opportunities. Ensuring our brand guidelines are met & message remains consistent. Measuring ROI to measure effectiveness of advertising.
♦ Website & Content Updates
Identifying stale content, requesting new content & making changes & updates as necessary.
Ensuring that marketing content is being translated into local languages for all content & all processes & procedures are being followed.
♦ Social Media
Curated content specific to our products, customers & company.
♦ Email Signatures
Create/manage marketing content on signatures to make sure they meet all brand standards.
♦ SEO/SEM Digital Marketing
Constant management of paid ads, sponsored content, keywords & their direct relationship of traffic to landing pages &/or associated content. Excluding “negative” keywords from unnecessary spending. Researching, testing, adding relevant keywords to drive further traffic. Creating various ad content to test what drives better traffic.
♦ Internal, “Q-TV” Media Updates
Create graphical content “slides” for internal visual media slide show that appears in all our offices, globally.
For my full resume, education & more please visit my LinkedIn profile.
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Olde River Yacht Club marketing
Marketing material, menu design and promo material for Olde River Yacht Club, Cleveland, OH.